

"30 Days of Curiosity and 30 Years of Purposefulness" is a fresh and unorthodox take on creating an entrepreneurial culture that can transform how businesses operate. Highly engrossing and thought-provoking, this book is a must read for all who want to break organizational norms.

Contents
Nothing Goes According to Plan
1.
Disrupting the Status Quo with Curiosity
2.
Leading with Purposefulness: The 30-Year Dent in the Universe
3.
Structuring New Ventures: Bet on the Team, not the Business Plan
4.
Hiring for Curiosity and Purposefulness
5.
30-Day Sprints: High-Speed Communications
6.
Performance Management Based on Curiosity and Purpose
7.
Structured Peer Groups and Coaching as Powerful Curiosity and Purpose Mirrors
8.
Running Board Meetings with Curiosity and Purpose
9.
The Science of Curiosity and Purpose
10.
Conclusion: Embrace Curiosity and Purpose
Key Insights
Adapt to change and uncertainty
Implement agile leadership
Lead with purpose instead of a vision/mission
Focus on People over Business Plan
Hiring strategies
Communicate with speed
Performance Management
Coaching
Board and executive meetings
Why we should change how we lead
Book Reviews
Patrick Grove
Founder, Catcha Group
Azran and I have the same entrepreneurial zeal to disrupt incumbents by out-innovating them, then implementing our ideas with speed, agility and resilience.
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Tony Fernandes
Founder, AirAsia
Azran is one stubborn guy. The insatiable curiosity and dogged determination captured here exemplifies the AirAsia credo of never taking no for an answer.

Diaan-Yi Lin
Senior Partner, McKinsey & Company
You can take the man out of the firm, but you cannot take the firm out of the man! It's been over 15 years since Azran left McKinsey, and he's still creating frameworks and structure to make sense of entrepreneurial creativity and disruptive innovation - to enable more people to learn and apply them.
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Nadiah Tan Abdullah
Chief HR Officer, S P Setia
Having worked with Azran to scale the AirAsia X organisation and culture, I've found these principles equally effective in large, established corporates when we harness the power of high-speed agility, resilience to bounce back from setbacks, and bringing out deep motivations of each team member.
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Rejina Rahim
MD, Nomura Asset Management.
I did not expect to read such bold and spot-on management concepts coming from what I had perceived as a corporate guy. A breath of fresh air that resonated with what I picked up from my Singularity University Executive Program.
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